Meltwater Influencer Marketing software empowers brands to scale influencer campaigns efficiently. Key features include:
- Influencer Discovery: AI-powered search across 30+ million profiles with advanced filters.
- Campaign Management: Streamlined workflows for briefs, contracts, content collaboration, and payments.
- Performance Measurement: Real-time analytics and customizable reports to track engagements, brand awareness, and sales.
- E-commerce Integrations: Tools for gifting products, creating codes, and tracking conversions.
- Team Workspaces: Centralized management across brands, markets, and products.
Use cases include:
- Identifying relevant influencers for targeted campaigns.
- Automating influencer communication and content delivery.
- Measuring the impact of influencer marketing on brand awareness and revenue.
- Optimizing influencer collaborations for maximum ROI.
