How can Serpstat help with competitor analysis?

Serpstat allows you to analyze your competitors' websites in terms of their SEO and PPC strategies. You can uncover hidden keyword opportunities based on their keywords, check their ad strategies, and get insights into their traffic, visibility, and backlinks.

What does the Site Audit tool in Serpstat do?

The Site Audit tool helps you find and fix on-site issues to improve your website's Google rankings. It provides detailed recommendations, allows you to sort issues by priority, schedule automatic checks, and track the growth dynamics of your site's optimization level.

Is there a free trial available for Serpstat?

Yes, Serpstat offers a 7-day free trial where you can try all the paid features without any charges. You can sign up on their website to get access.

What kind of data does Serpstat provide access to?

Serpstat provides access to a large amount of data, including information on 1.50B domains, 8.62B keywords, 529B backlinks, 5.6B keyword suggestions, 230 countries, and 2.21B Google SERPs.

AI Jet

Serpstat

Name: Serpstat
Rating: 4.5 (8 reviews)

Serpstat is an all-in-one SEO platform with tools for keyword research, competitor analysis, rank tracking, and site auditing.

Visit Website

Published: 2025/12/19

Visit Website

Introduction

Serpstat is a comprehensive SEO and marketing tool designed to enhance online visibility and streamline digital marketing efforts. It offers a suite of features including:

Keyword Research: Identify valuable keywords with difficulty scores, search volume, and cost-per-click data across 230 countries.
Competitor Analysis: Analyze competitors' SEO and PPC strategies, uncover hidden keyword opportunities, and monitor their ad campaigns.
Rank Tracking: Monitor website rankings on both mobile and desktop devices across various geographic locations.
Site Audit: Detect and prioritize on-site technical issues to improve website health and search engine rankings.
Backlink Analysis: Comprehensive backlink analysis to understand domain authority and improve SEO.
API & Data Solutions: Provides cost-effective API access to SEO data with dedicated support for integration.

Serpstat is used by SEO specialists, marketing agencies, and businesses to optimize their online presence, gain insights into market trends, and improve overall marketing performance.

Alternatives

Semrush
Semrush is a comprehensive platform offering extensive tools for keyword research, competitor analysis, site auditing, and content marketing, making it a direct all-in-one alternative.
Ahrefs
Ahrefs is highly regarded for its powerful backlink analysis, alongside robust features for keyword research, site audits, and competitor analysis.
Moz Pro
Moz Pro provides a full suite of SEO tools including keyword research, link explorer, site audits, and rank tracking, offering a well-rounded solution for SEO professionals.
SE Ranking
SE Ranking is an all-in-one SEO software that delivers similar functionalities to Serpstat, such as keyword research, competitor analysis, rank tracking, and website auditing, often at a competitive price.
SpyFu
SpyFu excels in competitor intelligence, allowing users to uncover competitors' most profitable keywords and ad strategies for both organic and paid search.
Ubersuggest
Ubersuggest offers a user-friendly interface for keyword ideas, content suggestions, backlink data, and site audit capabilities, often at a more accessible price point.
Mangools
Mangools provides a suite of focused SEO tools including KWFinder for keyword research, SERPWatcher for rank tracking, and SiteProfiler for competitor analysis, ideal for those seeking specialized tools.
Screaming Frog SEO Spider
Screaming Frog SEO Spider is an essential desktop program for technical SEO audits, allowing users to crawl websites and identify on-page issues efficiently.
Google Search Console
Google Search Console is a free and essential tool from Google that provides direct insights into a website's search performance, indexing status, and core web vitals.
Majestic
Majestic specializes in link intelligence, offering comprehensive data on backlinks and referring domains, which is crucial for in-depth off-page SEO analysis.

User Reviews

4.5/5.0

(8reviews)

Click stars to rate

Pricing

Pricing Model: Subscription

Individual (Monthly)

For freelancers and beginners.

$69/month

Individual (Annual)

For freelancers and beginners. Save $228 annually.

$50/month (billed annually)

Team (Monthly)

For agencies and growing teams.

$129/month

Team (Annual)

For agencies and growing teams. Save $348 annually.

$100/month (billed annually)

Team x2 (Monthly)

For agencies needing more power.

$209/month

Team x2 (Annual)

For agencies needing more power. Save $484 annually.

$169/month (billed annually)

Agency (Monthly)

For large agencies and businesses.

$499/month

Agency (Annual)

For large agencies and businesses. Save $1,068 annually.

$410/month (billed annually)

Featured Picks

Curated highlights

MkSaaS

Featured

Next.js boilerplate for building profitable SaaS, packed with AI, auth, payments, i18n, newsletter, dashboard, blog, docs, themes, and SEO.

Engage AI

Featured

Build measurable growth on social media, guaranteed Watch your profile and visibility soar with 15 authentic comments and real likes on every post. We handle the strategy and grunt work so you can laser-focus on scaling your empire.

saasbrella

Featured

Build production-ready SaaS applications in minutes with saasbrella, a complete SaaS foundation with an AI-ready codebase and instant deployment.

FixBlur

Featured

AI-powered photo restoration tool that instantly fixes blurry photos, allowing users to upload up to 5 photos at once with a free trial.

Seo Engine.

Featured

Every successful founder faces the same brutal choice: Spend hours writing, pay hundreds to freelancers, use cheap AI and watch rankings tank, or publish inconsistently and let competitors win.

PicX Studio

Featured

PicX Studio is an AI-powered creative platform that helps brands generate high-end visuals, ads, and product photography faster and more cost-effectively.

FAQ

Back

Newsletter

Join the Community

Serpstat

Introduction

Alternatives

Semrush

Ahrefs

Moz Pro

SE Ranking

SpyFu

Ubersuggest

Mangools

Screaming Frog SEO Spider

Google Search Console

Majestic

User Reviews

Pricing

View Details

View Details

View Details

View Details

View Details

View Details

View Details

View Details

Categories

Tags

Featured Picks

MkSaaS

Engage AI

saasbrella

FixBlur

Seo Engine.

PicX Studio

FAQ

What are the main features of Serpstat?

How can Serpstat help with competitor analysis?

What does the Site Audit tool in Serpstat do?

Is there a free trial available for Serpstat?

What kind of data does Serpstat provide access to?

More Products

AWR

SellerApp

Ahrefs

Competitors App

Juma (Team-GPT)

Promptmonitor

Semrush

Archive

Flowtica Scribe

Watermark Remover

Robopost AI

Macaron AI

100ms

Manifestly Checklists

WhoisXML API

Trickle