Appcues is a platform designed to help businesses improve user onboarding, drive product adoption, and increase customer retention through personalized in-app experiences, behavioral emails, and push notifications. It enables go-to-market teams to create and deploy targeted messages based on user behavior, lifecycle stage, and account data, without requiring extensive coding or development resources.
Key features:
- Multi-Channel Messaging: Create and deliver personalized messages across in-app, email, and push notifications from a single platform.
- Product Usage Data: Track user interactions and trigger messages based on real-time behavior and engagement.
- Insights & Reporting: Provides actionable metrics to measure the impact of messages on key metrics like activation and retention.
- Integration Ecosystem: Connects with popular tools like Segment, HubSpot, Salesforce, and Amplitude to leverage existing data and workflows.
- Drag-and-Drop Builder: Design on-brand experiences with a flexible, code-free interface.
Use Cases:
- User Onboarding: Guide new users through key features and accelerate time-to-value.
- Feature Adoption: Announce new features and drive engagement with high-value functionalities.
- Trial Conversion: Offer personalized upgrade plans based on user behavior and usage thresholds.
- Customer Feedback: Collect in-app feedback and NPS scores to uncover insights and guide product decisions.
