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Introduction

FormStory is a form tracking and monitoring software designed to capture every lead, boost form submissions, and improve conversions. It monitors form performance 24/7, capturing client information even if web forms break or are abandoned. Key features include:

  • Form Tracking: Monitors web forms to capture submissions, partial entries, and abandoned forms.
  • Broken Form Alerts: Notifies users when forms malfunction, preventing data loss.
  • AI-Powered Analytics and Scoring: Provides insights into form performance and helps score leads.
  • Instant Notifications: Sends real-time alerts for form submissions, abandonments, and errors.
  • Compatibility: Works with various form platforms like Google Forms, Typeform, and JotForm.

Use cases include:

  • Lead Generation: Captures potential leads by tracking form interactions.
  • Conversion Optimization: Analyzes form performance to identify bottlenecks and improve conversion rates.
  • Error Detection: Detects and alerts users to broken forms, ensuring no data is lost.
  • Customer Insights: Provides data on user behavior and form abandonment, helping businesses understand customer needs.

Latest News

Payment Forms 101: Secure Online Payments

Payment Forms 101: Secure Online Payments

8/5/2026

Payment Forms 101: Secure Online Payments See FormStory in action. Book a Demo today. # Payment Forms 101: How to Collect Payments Securely Through Web Forms Jul 23, 2026 - Mike Hakob In this Article Every time a customer checks out, registers for an event, or pays an invoice on your website, t...

FormStory Blog | Forms, Marketing & Lead Capture Tips

FormStory Blog | Forms, Marketing & Lead Capture Tips

8/5/2026

FormStory Blog | Forms, Marketing & Lead Capture Tips See FormStory in action. Book a Demo today. # Blog ## Payment Forms 101: How to Collect Payments Securely Through Web Forms Every time a customer checks out, registers for an event, or pays an invoice on your website, they are interacting wit...

Automated Lead Generation That Converts

Automated Lead Generation That Converts

8/5/2026

Automated Lead Generation That Converts See FormStory in action. Book a Demo today. # From Click to Customer: How Automated Lead Generation Grows Your Business Jan 20, 2026 - Mike Hakob In this Article Getting people to visit your website is only half the job. Many businesses invest time and mo...

Top User Behavior Analytics Tools to Understand Your Visitors Better - formstory.io

Top User Behavior Analytics Tools to Understand Your Visitors Better - formstory.io

8/5/2026

Top User Behavior Analytics Tools to Understand Your Visitors Better - formstory.io See FormStory in action. Book a Demo today. # Top User Behavior Analytics Tools to Understand Your Visitors Better Oct 28, 2025 - Mike Hakob In this Article Understanding how people interact with your website is...

Connect FormStory to Google Sheets via Zapier

Connect FormStory to Google Sheets via Zapier

8/5/2026

Connect FormStory to Google Sheets via Zapier See FormStory in action. Book a Demo today. # Streamline Your Data: Connecting FormStory to Google Sheets for Automatic Updates Mar 21, 2025 - Mike Hakob In this Article Managing form submissions can be a chore. While FormStory offers an export feat...

Alternatives

  • Hotjar

    Hotjar offers heatmaps, session recordings, and feedback polls to understand user behavior beyond just form analytics.

  • Pardot

    Pardot is a marketing automation platform that includes form tracking and lead nurturing capabilities.

  • HubSpot Forms

    HubSpot Forms provides free form creation and tracking, integrated with their CRM and marketing tools.

  • Google Forms

    Google Forms is a free and simple way to create forms and collect data, though it lacks advanced analytics.

  • Typeform

    Typeform offers a visually appealing and conversational form experience, improving completion rates.

  • Jotform

    Jotform is a versatile form builder with a wide range of templates and integrations.

  • Leadformly

    Leadformly focuses on creating high-converting lead capture forms with A/B testing and advanced analytics.

  • ConvertFlow

    ConvertFlow provides a suite of tools for lead capture, including forms, popups, and landing pages.

  • Unbounce

    Unbounce is a landing page builder that includes form creation and A/B testing features.

  • Marketo

    Marketo is a comprehensive marketing automation platform with advanced form tracking and lead management capabilities.

FAQ

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Pricing

Pricing Model: Freemium

Free

Free forever - track forms 24/7. No credit card required.

$0
yearly

🚀Starter

Insurance to capture form submissions 24/7

$7.5
yearly

Capture Pro

Instantly get notified on form activities

$24.16
yearly

🔥Agency

Analyze customer behavior and act on it

$65.83
yearly

Free

Free forever - track forms 24/7. No credit card required.

$0
monthly

🚀Starter

Insurance to capture form submissions 24/7

$9
monthly

Capture Pro

Instantly get notified on form activities

$29
monthly

🔥Agency

Analyze customer behavior and act on it

$79
monthly

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