Clay is a platform designed to empower go-to-market (GTM) teams with unique data and the ability to act on it. It provides access to 100+ premium data sources and AI research agents, enabling users to automate growth workflows and convert insights into revenue.
Key features:
- Data Enrichment: Access premium data from 150+ providers to identify leads, score accounts, and personalize outreach.
- Intent Signals: Track job changes, news, social mentions, and website visits to take timely action.
- AI-led Research: Utilize Claygent to search public databases and navigate gated forms for unique data points.
- Workflow Automation: Build and scale context-aware AI agents and automate GTM workflows effortlessly.
- CRM Integration: Sync millions of CRM records and enrich them with data from various providers.
- Audience Segmentation: Combine signals, enrichment, and CRM data to create high-intent buyer segments.
- Outreach Automation: Trigger alerts, update CRM, or launch outreach campaigns using Clay's native sequencer.
Use Cases:
- CRM enrichment and hygiene
- TAM sourcing and territory planning
- Automated inbound lead enrichment and routing
- Intent-based outreach flows
- AI-powered outbound campaigns
- Account-based marketing
