Craft is a versatile document and notes editor designed for writing, planning, and organizing ideas across all devices.
Features
- Unified Writing & Document Editor — Craft provides a seamless writing experience that moves with you across all devices. Capture ideas instantly on your iPhone, then refine them into polished documents on your Mac or iPad. Features include templates, AI writing assistance, and direct publishing capabilities to share your work from the same platform where you write.
- Integrated Task & Calendar Management — Keep your ideas and tasks together where they belong. Craft embeds tasks directly within your documents, connecting your best thinking to actionable items. The integrated calendar view, reminders, and daily journal features ensure your planning doesn't feel like separate work—it's woven into your creative flow.
- Flexible Organization System — Choose any organizational approach that fits your thinking style: use Spaces to switch between work and personal modes, classic Folders & Tags for clear hierarchies, or build rich databases with Collections for structured tracking. Craft adapts to your mental model rather than forcing you into a rigid structure.
- Whiteboards & Visual Planning — Transform abstract ideas into visual plans with Craft's whiteboard feature. Brainstorm, map out projects, and connect concepts visually alongside your written notes—perfect for creative professionals and project managers who think spatially.
- Extensive Integrations & API Ecosystem — Connect Craft with the tools you already love through MCP Connections (Claude, ChatGPT, Cursor, VS Code, Raycast) and API Integrations (Apple Shortcuts, Replit, Lovable). Build custom workflows and extend Craft's functionality with 200+ community-built templates and automations.
- Cross-Platform Availability — Access your workspace from anywhere with native apps for iPhone, iPad, Mac, Windows, Android, and even Apple Vision Pro. Your notes, tasks, and documents sync seamlessly across all platforms, ensuring your ideas are always within reach.
Use Cases
Content Creator & Writer Workflow
Writers, podcasters, and newsletter creators use Craft to manage their entire content pipeline—from capturing initial ideas and show notes, to drafting blog posts and social media content, to publishing directly from the platform. The AI writing assistance helps refine drafts, while templates speed up recurring content formats. Target Audience: Writers, podcasters, newsletter creators, bloggers, and content marketers
Project Management & Team Coordination
Product managers and site managers leverage Craft to maintain project boards, work reports, and personal wikis. Tasks embedded directly in project documents keep action items connected to context, while the calendar and reminder features ensure deadlines are met. Collections enable structured tracking of project data. Target Audience: Product managers, project managers, team leads, and remote workers
Creative Production Planning
Producers, photographers, and creators use Craft to organize shoot plans, scripts, timelines, wardrobe notes, and creative ideas in one unified space. Whiteboards help visualize production workflows, while the flexible folder and tag system accommodates the non-linear nature of creative work. Target Audience: Photographers, video producers, designers, and creative professionals
Student Academic Organization
Students organize course notes, project outlines, and daily tasks in Craft's structured environment. The ability to switch between Spaces keeps different courses separate, while tags and folders create clear hierarchies for study materials. Daily notes help track progress and capture lecture insights. Target Audience: University students, graduate researchers, and lifelong learners
Pros
- Award-winning design recognized by Apple (Mac App of the Year, Design Awards Finalist) and three Webby Awards, ensuring a polished and intuitive user experience that reduces friction in daily use.
- True cross-platform availability spanning iPhone, iPad, Mac, Windows, Android, and Apple Vision Pro with seamless sync—rare among note-taking apps that often limit platforms.
- Deep integration ecosystem with AI tools (Claude, ChatGPT), developer tools (Cursor, VS Code, Replit), and automation platforms (Apple Shortcuts), making it extensible for power users.
- Versatile all-in-one workspace combining documents, tasks, calendar, whiteboards, and daily notes—eliminating the need to juggle multiple productivity apps.
- Flexible organization system with Spaces, Folders, Tags, and Collections that adapts to different thinking styles rather than forcing users into a single methodology.
Cons
- Pricing structure shows only Free and Plus ($8/month, currently $4.8 with discount) tiers with limited transparency about feature differences and what requires paid access.
- The extensive feature set (docs, tasks, calendar, whiteboards, integrations) may present a steeper learning curve for users seeking a simple note-taking solution.
- Heavy reliance on integrations and community templates means the out-of-box experience may require setup time to match specialized tools like dedicated project management or calendar apps.
- Limited information available about offline capabilities and data export options, which may concern users who prioritize data portability and work in low-connectivity environments.
