Lately: AI-Powered Social Media Content Platform
Lately is an AI-driven content creation and social media management platform designed to help businesses scale their organic social media programs. The platform leverages artificial intelligence to automatically generate social media posts and video clips from long-form content, enabling organizations to maintain a consistent and engaging social media presence across multiple channels.
Core Capabilities
Lately's flagship features include the Social Post Autogenerator™ and Video Clip Autogenerator, which use AI to transform existing content (such as blogs, videos, podcasts, and other assets) into dozens of optimized social media posts. This dramatically reduces the time and effort required for content repurposing.
Key Solutions
- Social Media Marketing: AI-driven tools to create, schedule, and publish social content at scale
- Social Selling: Empower sales teams with AI-generated content for social selling initiatives
- Employee Advocacy: Enable employees to share branded content across their personal networks
Industry Focus
Lately serves a wide range of industries including Technology, Professional Services, Financial Services, Media & Entertainment, Healthcare & Pharma, Education, Consumer Brands, and more. The platform is built to accommodate businesses of all sizes—from small businesses to global enterprises and franchise networks.
Integration
Lately integrates seamlessly with popular platforms like Hootsuite, allowing users to connect their existing social media management workflows without switching tools.
Target Audience
Global enterprises, franchises, small businesses, social media agencies, marketing teams, sales teams, and professionals across industries including technology, financial services, healthcare, education, and media
Key Features
- Social Post Autogenerator™ - AI-powered automatic generation of social media posts from long-form content
- Video Clip Autogenerator - Automatically creates short video clips from longer video content
- Social Media Marketing AI Solution - End-to-end social content creation and management
- Social Selling Platform - AI tools to empower sales teams on social media
- Employee Advocacy - Enable employees to share branded content at scale
- Parent Dashboards - Centralized management for distributed teams and franchises
- Hootsuite Integration - Seamless connection with existing Hootsuite accounts
- Enterprise Social Content Management - Scalable solutions for global companies
Use Cases
- Scaling organic social media programs for technology companies
- Social selling for professional services firms
- Compliant social media content management for financial services
- Distributed social media management for franchise networks
- Social media marketing for media and entertainment companies
- Campus-wide social media management for educational institutions
- Healthcare and pharmaceutical social media program scaling
- Social media agency operations across multiple clients
- Small business social media marketing and growth
Pros
- AI-powered content autogeneration saves significant time and resources
- Serves businesses of all sizes from SMBs to global enterprises
- Wide range of industry-specific solutions
- Integrates with popular tools like Hootsuite
- Comprehensive feature set covering marketing, social selling, and employee advocacy
Cons
- Pricing information not readily available on homepage
- May require learning curve to fully leverage AI capabilities
- Effectiveness depends on quality of source content provided
Pricing
Pricing details available on dedicated pricing page; specific tiers not listed on homepage
