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Introduction

Qualtrics XM is a leading experience management platform that empowers businesses to capture and analyze feedback across various touchpoints. It uses AI to identify at-risk customers, engage employees, and design products people love.

Key features:

  • Customer Experience (CX): Software to drive better experiences across digital and physical touchpoints.
  • Employee Experience (EX): Software to engage teams, improve manager effectiveness, and make informed people decisions.
  • Strategy & Research: Software to design products people love, increase market share, and accelerate growth.
  • AI-powered analytics: Identifies key drivers of customer satisfaction and employee engagement.
  • Automated workflows: Triggers actions based on real-time feedback to improve experiences.

Use cases:

  • Reducing customer churn
  • Improving employee retention
  • Increasing customer lifetime value
  • Optimizing product development
  • Enhancing brand reputation

Latest News

Qualtrics Announces XM Discover, Defining the Next Generation of ...

Qualtrics Announces XM Discover, Defining the Next Generation of ...

8/5/2026

With this addition, organizations can use Qualtrics to gather experience data from any structured and unstructured source, analyze it with sophisticated AI and machine learning, and take action to deliver better customer, employee, brand and product experiences. The Qualtrics XM Platform™ is the gol...

Qualtrics Announces New XM Partner Solutions with Qualtrics AI ...

Qualtrics Announces New XM Partner Solutions with Qualtrics AI ...

8/5/2026

AWS, Bain, EY, Deloitte, Farlinium, Kipsu, and WorkJam supercharge Experience Management (XM) for organizations worldwide by leveraging new generative and predictive AI and natural language understanding

Qualtrics Launches XM/os2: The Next Generation of The Qualtrics ...

Qualtrics Launches XM/os2: The Next Generation of The Qualtrics ...

8/5/2026

New GPT capabilities in xFlow enable organizations to automatically trigger GPT-powered actions in the systems their teams are already using, with their own OpenAI account. Qualtrics GPT-powered solutions are tailored specifically to XM use cases built for the enterprise—for example, customer feedba...

Learn the XM Platform - Qualtrics

Learn the XM Platform - Qualtrics

8/5/2026

We publish weekly release notes on the XM Community to notify customers about new Qualtrics features. To access these release notes, you need an XM Community account. These accounts are free for any users with a Qualtrics account. This support page contains information for how to register an XM Comm...

Qualtrics XM: The Leading Experience Management Software - Qualtrics

Qualtrics XM: The Leading Experience Management Software - Qualtrics

8/5/2026

Qualtrics unifies patient, member, and caregiver signals into one AI-powered platform—so healthcare organizations can close loops in real time and build the trust that defines how people feel about their care.

Alternatives

  • Medallia

    Medallia offers a comprehensive platform for customer and employee experience management, providing deep insights and actionability.

  • SurveyMonkey (Momentive)

    SurveyMonkey provides robust survey tools and feedback collection capabilities, suitable for various experience management needs.

  • Salesforce Experience Cloud

    Salesforce Experience Cloud offers a powerful platform for building connected digital experiences for customers, partners, and employees.

  • Zendesk

    Primarily known for customer service, Zendesk also provides tools for collecting feedback and managing customer interactions to improve experience.

  • Gainsight

    Gainsight specializes in customer success and product experience, helping businesses reduce churn and drive growth through proactive engagement.

  • InMoment

    InMoment delivers a comprehensive experience intelligence platform that combines feedback, data, and analytics to drive better business outcomes.

  • ServiceNow

    ServiceNow offers extensive capabilities for IT, employee, and customer workflows, enabling seamless service delivery and experience improvement across the enterprise.

  • Alchemer

    Alchemer is a flexible and powerful survey software that allows businesses to collect, analyze, and act on feedback across various touchpoints.

  • Forsta

    Forsta provides an integrated platform for market research, customer experience, and employee experience, offering deep insights from various data sources.

  • Sprinklr

    Sprinklr is an AI-powered unified customer experience management platform that helps brands listen, learn, and engage across modern channels.

FAQ

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