AB Tasty is a digital experience optimization platform designed to empower businesses to enhance their customer experiences and drive growth. Key features include:
- Web Experimentation: A/B testing, multivariate testing, and split testing to optimize website elements and user journeys.
- Feature Experimentation: Test new features across channels and devices with feature flags and rollouts.
- Personalization: Deliver personalized experiences based on user behavior, demographics, and emotional needs using EmotionsAI.
- AI Agent Evi: An AI-powered agent that analyzes data and provides actionable strategies for optimization.
- Recommendations: AI-driven product recommendations to boost cart value and improve product discovery.
- Rollouts: Progressive feature releases with KPI-triggered rollbacks to minimize risk.
Use cases include:
- E-commerce sites optimizing product pages and checkout flows.
- Media companies personalizing content recommendations.
- Financial services firms testing new features in their mobile apps.
- Travel and hospitality businesses tailoring experiences to individual customer preferences.
