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Apollo.io

Apollo.io is an AI sales platform that accelerates B2B sales with prospecting, lead generation, and deal automation features.

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Published: 2025/12/20
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Introduction

Apollo.io is an AI-driven sales intelligence and engagement platform designed to help B2B sales teams accelerate revenue growth. It combines a B2B database with tools for prospecting, lead generation, and deal execution.

Key features:

  • B2B Database: Access to millions of verified contact and company profiles.
  • AI Prospecting: AI-powered lead scoring and recommendation to identify high-potential prospects.
  • Outreach Automation: Automated email sequencing, task reminders, and multi-channel campaign workflows.
  • Inbound Lead Conversion: Tools for capturing, qualifying, and routing inbound leads.
  • Data Enrichment: Cleansing and completing records with always-fresh data.
  • Deal Execution: AI-powered meeting insights, call summaries, and follow-up automation.
  • CRM Integration: Seamless integration with platforms like Salesforce and HubSpot.

Use Cases:

  • Sales Development: Automate prospecting and outreach to generate more leads.
  • Account Executives: Improve deal execution with AI-powered insights and automation.
  • Marketing: Enhance lead quality and targeting with data enrichment and segmentation.
  • Revenue Operations: Streamline sales processes and improve efficiency with workflow automation.

Alternatives

  • ZoomInfo

    ZoomInfo offers a vast B2B contact database and sales intelligence, similar to Apollo's prospecting capabilities.

  • Lusha

    Lusha provides accurate B2B contact and company data for sales and recruiting, serving as a direct competitor for lead generation.

  • Seamless.AI

    Seamless.AI is an AI-powered sales intelligence and lead generation platform that helps find verified contacts and companies.

  • Cognism

    Cognism is a B2B sales intelligence platform known for its accurate and compliant contact data for prospecting and outreach.

  • Salesforce Sales Cloud

    Salesforce Sales Cloud is a comprehensive CRM that provides robust sales automation, lead management, and forecasting tools for B2B sales.

  • HubSpot Sales Hub

    HubSpot Sales Hub is an all-in-one sales software offering CRM, email tracking, meeting scheduling, and sales automation features.

  • Outreach

    Outreach is a leading sales engagement platform that automates and optimizes sales communication sequences and workflows.

  • Salesloft

    Salesloft is another prominent sales engagement platform that helps sales teams execute cadences, manage emails, and track calls efficiently.

  • LinkedIn Sales Navigator

    LinkedIn Sales Navigator is a powerful social selling tool for finding, connecting with, and engaging prospects directly on LinkedIn.

  • Hunter.io

    Hunter.io specializes in finding and verifying email addresses for prospecting and outreach campaigns, a key component of lead generation.

User Reviews

4.9/5.0
(19reviews)
Click stars to rate

Pricing

Freemium

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