Psychology-based weight loss and GLP-1 meds all in one place, offering personalized plans and expert coaching for sustainable results.
Features
- Psychology-Based Behavior Change Program — Noom's core curriculum focuses on understanding the 'why' behind eating habits through daily bite-sized lessons, helping users develop sustainable healthy routines rather than just temporary dieting. The color-coded food system and psychology-driven approach target long-term mindset changes for lasting weight loss results.
- GLP-1 Medication Access & GLP-1 Companion — Noom Med provides access to weight-loss medications including GLP-1s like Ozempic®, Wegovy®, and Zepbound® for eligible individuals, shipped directly to your door in approximately 7 days. The GLP-1 Companion program maximizes medication success while developing sustainable habits, featuring the Muscle Defense™ program to help users lose fat while preserving muscle mass.
- Expert Coaching & AI Support — Users receive on-demand 1:1 support from board-certified health professionals and coaches trained in the Noom method, plus cutting-edge AI assistance. Unlimited chat with doctors and personalized action plans provide comprehensive guidance throughout the weight-loss journey.
- Personalized Weight-Loss Plans — Customized plans are created based on a quick quiz assessing individual goals, lifestyle, and preferences. Plans feature meal logging, water consumption tracking, on-demand Noom Move exercise classes for all fitness levels, and high-protein recipes tailored to each user's needs.
- Comprehensive Health Tracking & Tools — The platform includes protein tracking, progress monitoring tools, and biomarker improvement tracking for preventive health. Users can access calorie and macro calculators, exercise classes, and detailed progress analytics to support their health journey.
- Supportive Community & Enterprise Solutions — Noom Circles and Noom Vibe features create a vast, supportive community where users can inspire and motivate each other. Additionally, Noom offers enterprise solutions for employers, health plans, and health systems to scale healthy habit change across organizations.
Use Cases
Sustainable Weight Loss Through Behavioral Change
Individuals who have tried multiple diets without long-term success use Noom to understand their psychological relationship with food and develop lasting healthy habits. The daily lessons and coaching help users break the cycle of yo-yo dieting by addressing root causes rather than just symptoms. Target Audience: Adults struggling with chronic weight management who want to understand and change their eating behaviors for permanent results
Medication-Assisted Weight Loss with Lifestyle Support
People seeking GLP-1 medications for weight loss use Noom Med to access prescriptions from qualified clinicians while receiving comprehensive behavioral support. The GLP-1 Companion program ensures users maximize medication benefits while building sustainable habits to maintain results even after discontinuing medication. Target Audience: Adults with obesity or weight-related health conditions who want medical intervention combined with behavioral coaching for optimal outcomes
Menopause & Hormonal Health Weight Management
Women experiencing menopause or undergoing HRT use Noom's specialized programs to address weight challenges associated with hormonal changes. The personalized approach accounts for unique physiological needs during this life stage. Target Audience: Women navigating menopause or hormone replacement therapy who need tailored weight management strategies
Corporate Wellness & Population Health Management
Employers, health plans, and health systems implement Noom's enterprise solutions to improve employee health outcomes, reduce healthcare costs, and scale evidence-based behavior change programs across their organizations. Target Audience: HR directors, benefits managers, and healthcare administrators seeking comprehensive wellness solutions for their populations
Pros
- Evidence-based psychology approach addresses root causes of unhealthy eating habits, leading to sustainable results rather than temporary weight loss
- Comprehensive medication access through Noom Med with clinician consultations, including popular GLP-1 medications, providing options for those who need medical intervention
- Dual support system combining human coaching from board-certified professionals with AI-powered assistance for 24/7 guidance and accountability
- Personalized plans tailored to individual goals, lifestyles, and medical needs including specialized programs for menopause and preventive health
- Strong community features through Noom Circles and Noom Vibe that provide peer support and motivation from fellow users
Cons
- Not suitable for everyone - excludes individuals under 18, pregnant women, those with eating disorders, or underweight individuals (BMI below 18.5)
- Medication eligibility requires clinician evaluation and prescription, meaning not all users will qualify for GLP-1 or other weight-loss medications
- Requires consistent daily engagement with lessons, food logging, and tracking to achieve optimal results, which may be challenging for busy individuals
- Cost may be a barrier for some users, particularly for premium programs like Noom GLP-1 Rx Plus which starts at $149-$199
