Synthesio - AI-Enabled Consumer Intelligence
Synthesio, an Ipsos Company, is a leading AI-powered consumer intelligence platform that empowers brands with the shortest path to insight through seamless, intuitive social and search intelligence.
Core Technology
The platform features Signals GenAI, a best-in-class generative AI tool that transforms millions of real-time consumer signals into actionable insights. This cutting-edge technology enables clients to make data-driven decisions with unprecedented speed and efficiency.
Data Universe
Synthesio offers unmatched data coverage with:
- 80 Billion Social Signals per Year - The most comprehensive social data coverage
- 10+ Search Platforms - Access to the most diverse set of search sources
- 2,000+ Ecommerce Sources - Leading rating & review source coverage
Solutions
The platform provides AI-powered tailored insights solutions across multiple business functions, helping brands identify rising needs, shifting attitudes, and emerging trends in real time from millions of consumer signals.
Target Audience
Enterprise brands, market research teams, brand managers, innovation teams, and consumer insights professionals seeking AI-powered social and search intelligence
Key Features
- Signals GenAI - Generative AI for consumer insights
- Real-time trend identification from millions of consumer signals
- Multi-lens exploration of categories, topics, and trends
- Ready-to-activate idea generation for innovation and communication
- 80 billion social signals per year coverage
- 10+ search platform integration
- 2,000+ ecommerce source monitoring
- AI-powered tailored insights solutions
Use Cases
- Trend & Innovation - Uncover, explore and predict emerging trends to unlock innovation opportunities
- Market & Audiences - Deep dive into motivations, attitudes, needs and behaviors of category audiences
- Brand & Product - Decode consumer perceptions and choice drivers for brand and product performance
- Reputation and Communication - Monitor brand, navigate crises, optimize campaigns, and leverage influential voices
Pros
- Comprehensive data coverage with 80 billion social signals annually
- Cutting-edge generative AI capabilities
- Trusted by major brands like Nestlé, L'Oréal, and Rémy Cointreau
- Multi-source intelligence combining social, search, and ecommerce data
- Real-time insights for faster decision-making
Cons
- Enterprise-level solution may be costly for small businesses
- Complex platform requiring training for optimal use
- Primarily focused on consumer/social intelligence - not a general analytics tool
Pricing
Enterprise pricing - contact for demo and custom quotes
