Gracenote
Gracenote is a leading provider of media and entertainment metadata solutions, owned by Nielsen. The company serves as the backbone of content discovery and distribution across the global entertainment ecosystem.
What Gracenote Does
Gracenote maintains one of the world's most comprehensive databases of entertainment metadata, covering:
- Video Content: Movies, TV shows, streaming content across platforms
- Audio Content: Music recognition, audio fingerprinting, and metadata
- Sports Data: Real-time sports information and statistics
Core Solutions
Gracenote's platform spans the entire content lifecycle:
- Content Development - Helping creators and studios understand audience preferences and content gaps
- Content Distribution - Enabling seamless content delivery across platforms with standardized metadata
- Content Discovery - Powering search, recommendations, and EPG (Electronic Program Guide) systems
- Contextual Advertising - Providing contextual signals for targeted advertising
Key Products
- Gracenote IDs - Universal identifiers for entertainment content
- Video Data - Comprehensive metadata for streaming and linear content
- Audio Data - Music recognition and metadata services
- Nexus Auto - Automotive entertainment solutions
- Smart Radio - Enhanced radio listening experiences
- Studio System - Entertainment industry intelligence platform
- Content Analytics - Including Inclusion Analytics for diversity tracking
- FAST Program - Solutions for Free Ad-Supported Streaming TV
Industry Segments Served
Gracenote serves a diverse range of clients including:
- Streaming platforms
- Pay TV operators
- Consumer electronics manufacturers
- Automotive companies
- Advertisers and agencies
- Content publishers and studios
Target Audience
Streaming platforms, pay TV operators, consumer electronics manufacturers, automotive companies, advertisers, content publishers, and entertainment studios
Key Features
- Comprehensive video and audio metadata database
- Universal Gracenote IDs for content identification
- Content analytics and inclusion tracking
- FAST channel distribution tools
- Streaming and linear content availability data
- Sports data and statistics
- Contextual advertising signals
- Automotive entertainment solutions (Nexus Auto)
- Smart Radio for enhanced audio experiences
- Studio System for industry intelligence
Use Cases
- Powering content discovery and recommendations on streaming platforms
- Providing EPG data for pay TV and cable operators
- Enabling music recognition in consumer electronics and automotive
- Supporting FAST channel programming and distribution
- Delivering contextual advertising signals for targeted campaigns
- Tracking diversity and inclusion metrics in entertainment content
- Supplying sports data for broadcasters and digital platforms
- Standardizing content metadata across distribution networks
Pros
- Industry-leading entertainment metadata coverage
- Trusted by major streaming platforms and broadcasters
- Comprehensive cross-platform content identification
- Strong automotive and consumer electronics integration
- Robust analytics capabilities including inclusion metrics
Cons
- Enterprise-focused pricing may not suit small businesses
- Complex product suite may require integration support
- Primarily B2B focused with limited direct consumer offerings
Pricing
Enterprise pricing - contact sales for custom quotes
