HubSpot is a customer platform that provides a suite of tools for marketing, sales, customer service, content management, and operations. Its key features include a CRM, marketing automation, sales automation, service desk, content management system, and data analytics. HubSpot's platform is designed to help businesses attract visitors, convert leads, close deals, and manage customer relationships effectively. It offers both free and paid plans, catering to businesses of all sizes. The platform's AI-powered tools, such as Breeze Agents, automate tasks and provide insights to improve business outcomes.
HubSpot
HubSpot's customer platform includes marketing, sales, customer service, and CRM software to help businesses grow and connect with customers.
Published: 2025/12/02
Introduction
Alternatives
Salesforce
Salesforce offers a highly customizable and scalable CRM platform with extensive sales, service, and marketing clouds, making it a robust enterprise-level alternative.
Zoho CRM
Zoho CRM provides an affordable and integrated suite of business applications, including CRM, marketing, and customer support, suitable for various business sizes.
ActiveCampaign
ActiveCampaign specializes in email marketing and marketing automation with integrated CRM, making it powerful for lead nurturing and customer engagement.
Freshsales (Freshworks)
Freshsales delivers an AI-powered sales CRM that includes marketing automation, chat, and phone, offering a unified customer engagement platform.
Microsoft Dynamics 365
Microsoft Dynamics 365 is an enterprise-grade solution that integrates CRM, ERP, and business intelligence, providing a comprehensive business management suite.
Pipedrive
Pipedrive focuses on visual sales pipeline management and CRM, helping sales teams track deals and close more effectively with an intuitive interface.
Keap
Keap is designed for small businesses, combining CRM, marketing automation, and sales tools to streamline operations and grow customer relationships.
Insightly
Insightly offers a CRM platform that integrates project management and business intelligence, providing a holistic view of customer interactions and business performance.
SugarCRM
SugarCRM provides flexible and open-source CRM solutions that can be customized to fit specific business needs, offering both cloud and on-premise options.
Apptivo
Apptivo is a comprehensive suite of business apps including CRM, project management, invoicing, and more, offering an all-in-one solution for small to medium businesses.
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Pricing
Pricing Model: Freemium, Subscription
Free Tools (CRM)
Provides basic customer relationship management features, including contact management, deal tracking, email tools, and live chat.
Free
nullCRM Suite Starter
Includes all Hubs' starter features, suitable for small teams, including one user per Hub. $15/month when paid annually.
$20/month
monthly (yearly available)CRM Suite Professional
Includes all Hubs' professional features, suitable for growing businesses, typically includes 5 users. $1,170/month when paid annually.
Starts at $1,170/month
monthly (yearly available)CRM Suite Enterprise
Includes all Hubs' enterprise features, suitable for large enterprises, offering comprehensive customization, predictive analytics, and advanced integrations.
Starts at $4,300/month
monthlyMarketing Hub Starter
Includes 1,000 marketing contacts, offering email marketing automation, blogging, landing pages, and live chat. $15/month when paid annually.
$20/month
monthly (yearly available)Marketing Hub Professional
Includes 2,000 marketing contacts and 3 seats, offering more advanced marketing automation, A/B testing, and reporting features.
Starts at $890/month
monthlyMarketing Hub Enterprise
Includes 10,000 marketing contacts and 5 seats, offering comprehensive marketing automation, multi-brand management, and advanced analytics.
Starts at $3,600/month
monthlySales Hub Starter
For 2 users, offering sales automation, meeting scheduling, email tracking, and deal pipelines. $15/month when paid annually.
$20/month per 2 users
monthly (yearly available)Sales Hub Professional
Typically for 5 users, offering team management, sales forecasting, product library, and sales sequences. One-time onboarding fee of $1,500.
Starts at $100/month per seat
monthly (yearly commitment)Sales Hub Enterprise
Offers enterprise-grade features such as custom objects, enhanced sales playbooks, SSO, and sandboxes. One-time onboarding fee of $3,500.
Starts at $150/month per seat
monthly (yearly commitment, paid upfront)Service Hub Starter
For 2 users, offering shared inbox, live chat, ticketing system, and meeting scheduling. $15/month when paid annually.
$20/month per 2 users
monthly (yearly available)Service Hub Professional
Typically for 5 users, offering more advanced customer service automation, customer portal, and reporting features. One-time onboarding fee of $1,500.
Starts at $100/month
monthlyService Hub Enterprise
Offers enterprise-grade customer service features, including custom objects and advanced service automation. One-time onboarding fee of $3,500.
Starts at $150/month
monthlyContent Hub Starter
Includes one seat, allowing content creation and management, and centralized sales and marketing assets. $15/month when paid annually.
Starts at $20/month
monthly (yearly available)Content Hub Professional
Includes three seats, offering more advanced content management and website optimization features.
Starts at $500/month
monthlyContent Hub Enterprise
Includes five seats, offering comprehensive content management, multi-site management, and advanced analytics.
Starts at $1,500/month
monthlyData Hub Starter
Includes one seat, offering basic data management and automation features.
$20/month
monthlyData Hub Professional
Includes one seat, offering more advanced data synchronization, data quality, and programmable automation.
Starts at $800/month
monthlyData Hub Enterprise
Includes one seat, offering enterprise-grade data governance, data orchestration, and dataset management.
Starts at $2,000/month
monthlyCategories
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