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Introduction

Attio is a next-generation CRM platform that leverages AI to enhance customer relationship management. It offers a flexible data model, allowing businesses to tailor the CRM to their specific needs. Key features include:

  • AI-Powered Automation: Automate complex business processes with an intelligent automation engine.
  • Data Connectivity: Connect various data sources, including product and billing data, for a unified view.
  • Real-Time Reporting: Create detailed reports with real-time data visualization.
  • Adaptive Data Model: Customize the CRM to reflect your business model.
  • Data Enrichment: Sync with email and calendar for automatic data enrichment.

Attio targets GTM (Go-To-Market) teams, startups, and scale-ups looking for a CRM that can adapt to their evolving business needs. It aims to provide a system of action that scales with growth while maintaining robust security and compliance.

Latest News

Changelog (July 28, 2026) | Attio Changelog

Changelog (July 28, 2026) | Attio Changelog

8/4/2026

Changelog (July 28, 2026) | Attio Changelog # Changelog (July 28, 2026)Copy link to this entry Organize your Workflows in one click. Auto-layout tidies the whole canvas, and you can retry an older run against the live version of a workflow. Ask harder questions, get better answers. Ask Attio show...

Attio does the math

Attio does the math

8/4/2026

# Attio does the math Published: 2026-07-28T14:21:08.643Z Source: attio.com (attio.com) Language: en ## Story Attio does the math [Orchestrate revenue agents with the new Workflows](https://attio.com/platform/workflows) [Attio homepage](https://attio.com/) Platform Resources - [Customers](ht...

Formula attributes are here. | Attio Changelog

Formula attributes are here. | Attio Changelog

8/4/2026

Formula attributes are here | Attio Changelog # Formula attributes are hereCopy link to this entry Attio now does the math. Get live answers from your existing CRM data with calculated fields that update automatically. Catch risk early. Set deal alerts you can act on. Track expansion. Measure a...

What's new in Workflows | Attio Changelog

What's new in Workflows | Attio Changelog

8/4/2026

What's new in Workflows | Attio Changelog # What's new in WorkflowsCopy link to this entry More of the work, off your plate. Workflows put your customer context to work, turning repeatable tasks into agents that run themselves. Earlier this month, we launched blocks with custom agents, code execu...

Changelog (April 29, 2026) | Attio Changelog

Changelog (April 29, 2026) | Attio Changelog

8/4/2026

Changelog (April 29, 2026) | Attio Changelog # Changelog (April 29, 2026) Attio is now in the ChatGPT store. Connect your workspace and search Attio records directly in ChatGPT. Ask Attio responses are cleaner and faster. Reasoning steps are now hidden by default so you see answers without the no...

Alternatives

  • Salesforce Sales Cloud

    Salesforce is a leading cloud-based CRM offering extensive customization, automation, and a vast ecosystem for GTM teams.

  • HubSpot CRM

    HubSpot provides an all-in-one platform for sales, marketing, and service, featuring strong automation, analytics, and growing AI capabilities.

  • Zoho CRM

    Zoho CRM delivers a feature-rich platform with AI-powered insights (Zia), automation, and a broad suite of integrated business applications.

  • Microsoft Dynamics 365 Sales

    Microsoft Dynamics 365 Sales integrates deeply with the Microsoft ecosystem, offering robust CRM functionalities, AI-driven insights, and automation for enterprise GTM.

  • Pipedrive

    Pipedrive focuses on visual sales pipeline management and ease of use, helping GTM teams streamline their sales process with automation and reporting.

  • Freshsales (Freshworks CRM)

    Freshsales offers AI-powered lead scoring, sales automation, and a unified customer view, making it a strong contender for GTM teams.

  • Close

    Close is a sales-focused CRM known for its built-in communication tools and automation, designed to boost sales team productivity.

  • Copper CRM

    Copper CRM seamlessly integrates with Google Workspace, providing a user-friendly CRM with automation and reporting tailored for GTM teams using Google products.

  • Affinity

    Affinity is a relationship intelligence platform that automates data capture and provides insights into network relationships, similar to Attio's data connectivity.

  • monday.com Sales CRM

    monday.com Sales CRM is a highly customizable platform that allows GTM teams to build visual pipelines, automate workflows, and manage customer interactions effectively.

FAQ

User Reviews

4.4/5.0
(96reviews)
Click stars to rate

Pricing

Pricing Model: Subscription

Free

For individuals getting started

$0 per user/month
monthly

Plus

Built for single teams

$36 per user/month
monthly

Plus

Built for single teams

$29 per user/month
annually

Pro

For growing, multi-team orgs

$86 per user/month
monthly

Pro

For growing, multi-team orgs

$69 per user/month
annually

Enterprise

For large organizations

Custom
annually

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