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Big Cartel

Free, easy-to-use e-commerce platform designed for artists and small businesses to create online stores and start selling quickly with zero stress.

Introduction

Big Cartel

Big Cartel is an e-commerce platform specifically designed for artists, makers, and small businesses who want to sell online without the complexity of traditional e-commerce solutions. Celebrating 20 years of supporting indie sellers, Big Cartel has established itself as a go-to platform for creative entrepreneurs.

How It Works

Getting started with Big Cartel is simple with just 4 easy steps:

  1. Choose a template - Pick a customizable design to make your brand shine
  2. Add your products - Create new listings or import directly from Shopify, Etsy, or Squarespace
  3. Set up your store - Configure shipping, payments, and design details
  4. Tell the world - Launch and start promoting your store
What You Can Sell

Big Cartel supports multiple product types:

  • Physical goods - Make anything, ship orders, and sell in-person
  • Digital goods - From design templates to music files, deliver digital products in minutes
  • Print on demand - Create your own designs while providers print, pack, and ship
Marketing & Sales Tools

The platform includes built-in tools for merchandising, marketing, discounts, scheduled drops, exclusive product access, and social selling integration with Instagram, Facebook, and Google Shopping.

Target Audience

Artists, makers, small business owners, indie sellers, and creative entrepreneurs looking for a simple and affordable way to sell online

Key Features
  • Free plan available (starting at $0)
  • Customizable store templates
  • Product import from Shopify, Etsy, and Squarespace
  • Physical goods selling and shipping
  • Digital goods delivery
  • Print on demand integration
  • Discount and promotion tools
  • Social selling (Instagram, Facebook, Google Shopping)
  • In-person selling support
  • Scheduled product drops
  • Exclusive access product features
Use Cases
  • Artists selling original artwork and prints
  • Makers selling handmade crafts and goods
  • Musicians selling digital downloads and merchandise
  • Small businesses launching their first online store
  • Creators selling print-on-demand products
  • Indie sellers migrating from other platforms like Etsy or Shopify
Pros
  • Free plan available with no upfront costs
  • Simple 4-step setup process
  • Easy product import from major platforms
  • Built-in social selling integrations
  • Designed specifically for artists and creatives
  • 20 years of experience supporting indie sellers
  • Supports physical, digital, and print-on-demand products
Cons
  • May have limited features compared to enterprise e-commerce platforms
  • Primarily targeted at small-scale sellers
  • Advanced customization may require technical knowledge
Pricing

Plans starting at $0 (free tier available)

Latest News

Big Cartel Latest Updates

Big Cartel Latest Updates

8/5/2026

Big Cartel Latest Updates Share on Twitter Share on Facebook Share on LinkedIn For many of our sellers, how AI uses your content is one of the most important concerns you have. We listened, we hear you, and we created AI Shield—a simple way to control whether tech companies can access your shop to.....

AI Shield: How to Block Crawlers on Big Cartel

AI Shield: How to Block Crawlers on Big Cartel

8/5/2026

AI Shield: How to Block Crawlers on Big Cartel AI Shield: How to Block Crawlers on Big Cartel AI and Your Shop: How to Stay in Control - 02.04.26 - 5 min read AI and Your Shop: How to Stay in Control - 02.04.26 - 5 min read Your art, designs, and product images are the heart of your shop. That...

Big Cartel Latest Updates

Big Cartel Latest Updates

8/5/2026

Big Cartel Latest Updates Share on Twitter Share on Facebook Share on LinkedIn Turn your product launches into events! Schedule exact dates and times for your products to go live, and let Big Cartel handle the rest while you focus on building hype with your customers. Note: This feature is availa...

AI and Your Shop: How to Stay in Control

AI and Your Shop: How to Stay in Control

8/5/2026

AI and Your Shop: How to Stay in Control 1. Big Cartel Blog 2. https://www.bigcartel.com/resources/blog/article/ai-and-your-shop AI and Your Shop: How to Stay in Control Generative AI tools and new shopping features like Amazon’s “Buy for Me” are changing how people browse, buy, and interact with...

Google Shopping Integration on Big Cartel

Google Shopping Integration on Big Cartel

8/5/2026

Google Shopping Integration on Big Cartel 1. Help center 2. Sales Channels Google Shopping Integration on Big Cartel ## What is Google Shopping? Google Shopping is a built-in Big Cartel integration that connects your shop to Google Merchant Center, allowing your products to appear in Google Sear...

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