HEY Email
HEY is a revolutionary email and calendar service created by 37signals (the team behind Basecamp). It represents a complete rethinking of how email should work, designed from the ground up to protect users' privacy and time.
Unlike traditional email services like Gmail, Outlook, or Apple Mail, HEY introduces a fundamentally different approach to email management. The service puts users in control of who can reach them, automatically organizes messages into meaningful categories, and includes a fully integrated calendar.
Key Innovations
- The Screener: Acts as a gatekeeper for your inbox - the first time someone emails you, you decide whether to accept or reject them permanently
- Imbox: A dedicated space for truly important emails from people and services you want to hear from
- Paper Trail: Automatically collects receipts, order confirmations, and transactional emails in one organized place
- The Feed: For newsletters and casual reading material you can browse at your leisure
- Built-in Calendar: A fully integrated calendar app that works seamlessly with your email
HEY has gained tens of thousands of users who have switched from traditional email providers, with testimonials praising its innovative approach to email management and privacy protection.
Target Audience
Privacy-conscious email users, professionals frustrated with traditional email services, business users seeking better email organization, and anyone looking for a modern email and calendar solution.
Key Features
- Email Screening - gatekeeper system to control who can email you
- Imbox - dedicated inbox for important emails only
- Paper Trail - organized storage for receipts and transactions
- The Feed - casual reading space for newsletters
- Built-in Calendar - fully integrated calendar app
- Privacy-focused design - protects user data and time
- Custom domain support - use your own email domain
- 30-day free trial - no credit card required
Use Cases
- Personal email management for privacy-conscious users
- Professional email for business users
- Calendar and scheduling management
- Newsletter and subscription management
- Receipt and transaction organization
- Spam and unwanted email prevention
Pros
- Complete rethinking of email with innovative features
- Strong privacy protection and user control
- Integrated email and calendar solution
- Eliminates email clutter and spam effectively
- Beautiful, modern interface design
- 30-day free trial with no credit card required
Cons
- Paid service after free trial period
- Learning curve for users accustomed to traditional email
- May require adjustment to new email workflow paradigm
Pricing
30-day free trial available with no credit card required. Paid plans available after trial period (specific pricing details available on hey.com/pricing).


