Planable
Planable is a comprehensive social media management platform designed specifically for agencies and brands. It streamlines the entire content workflow from creation to publication, enabling teams to collaborate effectively on social media content across multiple platforms.
What is Planable?
Planable provides a unified workspace where marketing teams can create, plan, collaborate, approve, schedule, and analyze social media content. The platform supports major social networks including Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, Threads, X (Twitter), and Google Business Profile.
Key Solutions
- For Agencies: Impress clients and scale operations with streamlined content workflows
- For Multi-Location Brands: Manage all locations through a single content flow
- For Multi-Brand Companies: Enable content collaboration at scale across multiple brands
Core Capabilities
Planable's workflow covers the complete social media management lifecycle:
- Create - Design and draft content for multiple platforms
- Plan - Organize content with a unified marketing calendar
- Collaborate - Keep teams in sync from draft to post
- Approve - Streamline approval workflows with clients and stakeholders
- Schedule - Automate publishing across channels
- Analyze - Track performance and measure results
- Engage - Manage audience interactions
The platform also offers SEO & AI search capabilities to help brands maintain visibility across traditional and AI-powered search results.
Target Audience
Social media agencies, multi-location brands, multi-brand companies, and marketing teams managing social media content at scale.
Key Features
- Multi-platform social media management (Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, Threads, X/Twitter, Google Business Profile)
- Unified marketing calendar for cross-channel visibility
- Content creation and planning tools
- Real-time collaboration workflows
- Client and stakeholder approval workflows
- Content scheduling and automation
- Performance analytics and reporting
- Audience engagement management
- Agency content operations management
- Campaign management
- SEO and AI search visibility tools
- Mobile apps for iOS and Android
Use Cases
- Agency social media management and client collaboration
- Multi-location brand content management
- Multi-brand company content operations at scale
- Unified marketing calendar across all channels
- Campaign planning, execution, and measurement
- Social media team collaboration from draft to post
- SEO and AI search visibility management
Pros
- Purpose-built for agencies and brands with complex workflows
- Supports all major social media platforms in one place
- Streamlined approval workflows for client-facing teams
- Real-time collaboration features
- Unified calendar view across all channels
- Mobile apps available for on-the-go management
Cons
- May be more feature-rich (and potentially costly) than needed for individual creators
- Pricing details not immediately visible on homepage
Pricing
Free trial available. Detailed pricing available on their pricing page.
