Startups For the Rest of Us
Startups For the Rest of Us is the original podcast dedicated to bootstrapped SaaS entrepreneurs, hosted by Rob Walling. With over 750 episodes spanning 15 years, the podcast has become a trusted resource for founders at every stage of their journey.
About the Podcast
Whether you're preparing to launch your first SaaS product or you've already hit $10M in Annual Recurring Revenue (ARR), this podcast delivers actionable insights from founders who have been in your shoes. The show has accumulated more than 16 million downloads and over 1,000 five-star reviews, establishing itself as a cornerstone of the bootstrapped startup community.
About the Host
Rob Walling brings nearly two decades of experience in starting, growing, and advising startups. He also runs MicroConf, the world's most trusted community for ambitious, profit-focused SaaS founders. His practical, no-nonsense approach to entrepreneurship has helped thousands of founders navigate the challenges of building sustainable businesses.
What You'll Learn
The podcast covers a wide range of topics essential to SaaS founders, including:
- Breaking through growth plateaus
- Marketing strategies (including zero-click marketing)
- Product development and AI's role in product
- Startup success factors
- Selling your SaaS business
- Hiring and working with owner-level thinkers
- Pricing strategies
- Founder fitness and work-life balance
Exclusive Content
Subscribers receive access to two never-before-released podcast episodes and PDF guides:
- 8 Things You Must Know When Launching Your SaaS
- 10 Things You Should Know As You Scale Your SaaS
Target Audience
Bootstrapped SaaS entrepreneurs, from pre-launch founders to those scaling to $10M+ ARR
Key Features
- 750+ podcast episodes
- 16 million+ total downloads
- 1,000+ five-star reviews
- Weekly new episodes for 15 years
- Exclusive subscriber-only episodes
- PDF guides for launching and scaling SaaS
- Interviews with successful bootstrapped founders
- Covers topics from pre-launch to $10M+ ARR
Use Cases
- Learning how to launch a SaaS product
- Scaling an existing SaaS business
- Getting advice from experienced founders
- Understanding bootstrapped startup strategies
- Marketing and growth tactics for SaaS
- Preparing to sell a SaaS business
- Hiring and team building for startups
Pros
- 15 years of consistent, high-quality content
- Covers the full founder journey from launch to exit
- Hosted by experienced entrepreneur Rob Walling
- Free to listen with valuable actionable insights
- Strong community connection through MicroConf
- Diverse guest roster of successful founders
Cons
- Primarily focused on SaaS/bootstrapped startups (niche audience)
- Audio-only format may not suit all learning styles
- Large episode backlog can be overwhelming for new listeners
Pricing
Free podcast with optional email subscription for exclusive episodes and PDF guides
